Foundation Courses

The foundation training are designed to learn and implement your Niche Marketing Strategy, and show you how to use each platform to brand yourself to your niche. 

Click on the buttons below to access each training.

"Coming soon" training courses will change status to "take this course" as they are added weekly. 

 

description

Orlando Orientation can be found by clicking on the image. Tampa and Miami agents will find the majority of the information useful with board specific for your regions to follow. 


Niche marketing strategy

Deciding what type of clients you will want to work with, as well as the areas you will farm will largely determine your niche marketing strategy. Begin with the first training below to begin establishing your ideal clientele, and how you will brand yourself as the authority in the market.


Buyer/Seller Profiling

Description

  • How to find your target buyers and sellers,
  • Profiles of home owners and home seekers.

 

 

FMR Zillow Formula

Description

  • Price points and zip codes, finding your target farming area. 
  • Types of Sales

Creating your brand

Zillow Profile

Description

  • Optimize your profile
  • Keywords to use 
  • Creating a powerful profile picture
  • Social media integration
 

MFRMLS Training

 

Description

  •  How to add new contacts 
  • How to Navigate the MLS search criteria
  • Creating a listings search for prospects

Description

  • How to use a CRM as a database
  • Types of emails to send
  • Integrating into mailchimp
 

 

 Social presence

 

Social Lead Capture Page

 

Description

  • Create a squarespace account
  • Build a lead page
  • Generate a custom URL
  • Link it to social-media profiles

LinkedIn 

 

Twitter 

 

Instagram

description

  •  

    How to build your followers

  • Set up Roboinsta

  • Auto-liking

  • Auto-Follow/Unfollow

  • Targeting your niche
 
 

 

Mindset Courses

Click on the buttons below to access each training.

"Coming soon" training courses will change status to "take this course" as they are added weekly. 

 


Confidence


Cold Calling Confidence

Overview

  • Habits to increase client conversion
  • Objection Handlers
  • How to get the appointment
 

Required Readings

Overview

  • Napoleon Hill and Think and Grow Rich
  • Grant Cardone - The 10X Rule
  • Tim Ferriss - The 4 Hour Work Week

Morning Routine

Overview

Habits of Top Entrepreneurs are discussed here, along with best practices for a successful morning routine

 

Setting your Standards

Overview

 How to assert yourself with clients, industry professionals, and colleagues 

 

D.E.A.L. 

Overview: How to use the principles to decrease busy work and increase productivity every day. 

 

Eliminating Wasted Time

Overview: email signatures, voicemail setup, schedule automation


Cultivating Selective Ignorance

Overview

  • Avoiding the water cooler discussions of real estate agents

  • Do's and absolute don'ts
 

Perception 101


Work Environment 

Overview

  • Family and friends, what they say about you
  • When to cut the cord
  • Productive working environments
 

Style for realtors

Overview

  • Five things your clothes say about you
  • Showings etiquette
  • Automating your wardrobe

 
 

 

 

Real Estate Course

Click on the buttons below to access each training.

"Coming soon" training courses will change status to "take this course" as they are added weekly. 

 

Client Acquisition


Cold Calling

Description

  • Cold Call Overview
  • Why scripts don't work
  • BEST lead gen resources
  • How to give value with each call
 

Social Lead Capture Page

Description

  • How to make a Squarespace account
  • Squeeze page redirect for all profiles


FMR Zillow Formula

Description

  • Price points and zip codes, finding your target farming area. 
  • Types of Sales

Hiring your Dream Team

Description

  • Industry Partners
  • Importance of early relationships
  • Marketing with partners
  • Setting standards
  • VA vs TC
 

Description

  • How to add new contacts 
  • How to Navigate the MLS search criteria
  • Creating a listings search for prospects

Description

  • How to use a CRM as a database
  • Types of emails to send
  • Integrating into mailchimp
 

in the field

 

Market Information

Description

  • Monday Market Quarterback Report
  • Zip Code Stats
  • What to bring to a showing
 

Showing Homes 101

Description

  • Scheduling showings with agents

  • What to know before your show

 

When to Refer

Description

  • How to find your target buyers and sellers,
  • Profiles of home owners and home seekers.
 

Contract to Close

Making an Offer

Description

  • Buyers Market vs Sellers Market
  • Multiple offer situations
  • Clauses and Addenda
 

Negotiations

Description

  • Contract-to-close negotiations overview
  • Buyers Market vs Sellers Market
  • Multiple offer situations
  • Clauses and Addenda

Appraisals

Description

  • Reasons for an inscpection
  • Finding a partner
  • How to negotiate post-appraisal
 

Home Inspections

Description

  • Reasons for an inspection
  • Finding a partner
  • How to negotiate post-inspection
 

 
 
Member Login
Welcome, (First Name)!

Forgot? Show
Log In
Enter Member Area
My Profile Not a member? Sign up. Log Out