This is an excerpt from the book: Freedom, Mindset, Real Estate: How to Entrepreneur Like a Boss in a Fragmented Industry, by D'Andrea Pelletier.
In 1995, when the MLS Listings book were as thick as the Yellow Pages, and a listing status was updated weekly instead of by the minute, real estate agents were the source for market trends and interest rates for their clients. Becoming a licensed real estate professional meant prestige and credibility. Fast forward to 2017, Zillow, Google, and the HGTV have cut out the middle-man, allowing our potential clients to educate themselves on the market.
As a result, buyers and sellers are left asking, (and understandably so), “why do I need to pay this person to help me buy/sell a house?”
Having a real estate license by itself is worth very little, and bears no weight on the average home buyers perception of you and your value. Simply put, agents are a dime a dozen in their eyes, because consumers would like to believe that they understand the figures and bottom line, and can save money without you. And until they’re under contract, they have very little understanding of the many roles their agent plays between first contact, and the closing table.
With all of your real estate expertise, how can anyone buy from you if they don't know you?
From first-time home buyers to wannabe investors, all their "market knowledge" won’t get them a smooth transaction. You are still the agency of communication between home inspectors, lenders, the other party’s agent, title company, etc. Not only is the process incredibly time consuming, buyers and sellers are often too close to the end result to be objective. So majority of the real estate business still rests on your shoulders, and goes beyond showing a home, writing the contract, and listing agreements. This is what prospective clients don’t see, and the reason why ultimately, they will still seek a top notch professional to represent them. It begs the question though: why are some agents killing the game, while others are perceived as just another REALTOR® lost in the Zillow shuffle?
Even with a wealth of knowledge about real estate, how will anyone buy from you if they don't know you?
All too often, we as real estate professionals forget that we are entrepreneurs first.
Round-the-clock, hard working, insane, all-around bad asses with skills so stealth, that your persistence to secure your client’s dream home looks like a miracle from God. Success as an entrepreneur takes everything you’ve got, and average action with business cards and door knocking ain’t cutting it, ladies and gentlemen.
The key to your success in this industry is found by mastering entrepreneurship, and can be achieved through these three principles:
Foundation. Mindset. Real Estate.
As an entrepreneur, you can free your time, sharpen your mind and be the authority in the industry. Best of all, you won’t have to learn the hard way. In this book we will demonstrate how to implement principles taught by Billionaires and Top Performers of today and yesterday.
It’s time to embrace the gifts of today’s social influence, eliminate time killers, and completely UPGRADE your current mindset and daily routine. You can rise above the old era of real estate and entrepreneur like a BOSS who can create massive levels of success.
Want to read more? Signup at Follow Me Realty to download our free book: Freedom, Mindset, Real Estate: How to Entrepreneur Like a Boss in a Fragmented Industry.