Being a Realtor is so much more than meets the eye. Most people don't understand the sheer amount of work sales agents must do on a daily basis. From taking buyers out to negotiating offers and writing contracts, the amount of work on a daily basis adds up quickly. However, if you apply these 3 basic principles form the 4 hour work week, you will see your time and productivity increase 10 fold. Below are the three basic principles that will increase time and profitability.
1) 80/20 principle - this principle is about eliminating the fat and focusing on only what gets results. For example: 80% of results come from 20% of the effort. 80% of problems come from 20% of the people. 80% of anything is produced by 20% of something. By following this 80/20 principle we can then dissect the unnecessary time that is being wasted. Ask yourself where is 80% of my results coming from? Are they coming from Zillow, websites capture pages, or are they coming from referrals. Simply find out what produces the most and cut the rest. By doing this you are creating more time for yourself so you can duplicate and expand upon what already works
2) Parkinson's law - this principle is about using time wisely and not wasting it on unnecessary thinking or actions. Parkinson's law states that a task allotted a certain amount of time will swell to that allotted time. A great example of this is a school assignment. So many of us, myself included, are given 2-3 weeks to write a 500 to 2000 word essay. But we don't start working on it until about 48 hours before it's due, sound familiar?
If we are only given 48 hours to write the paper we would come up with the results. Use this principle to write contracts, make offers or cold call a 100 listings, the possibilities for productivity are truly endless when exercising this law.
3) Outsourcing - this is a modern principle that is used to increase time dramatically so you can spend it doing things that matter. Having a personal assistants is no longer only for the rich. With global communication and the ability to cross currencies, the cost-per-hour to hire an assistant has gone down dramatically. You no longer need to check your emails, update your calendar, make appointments or do unnecessary research, that can now be left to your assistant. India has tons of a virtual assistant companies where you can literally hire on an assistant for $400.