In 2017, NAR studies revealed that virtual brokers were the biggest threat to traditional brick and mortar companies, as physical office locations saw a steep decline in popularity. Real estate brokerages all over the world no longer need to operate with the brick and mortar structure in order for their agents to be successful. And yet, many realty companies are still using floor time as a means to recruit agents. Now, if you are in a smaller area with a lot of foot traffic in your community, then perhaps this does not apply. For the rest of the world, physical brick and mortar brokerages are becoming more and more obsolete.
If foot traffic not a good source of lead generation any longer, then what part does your community play in generating leads? Although you should be able to be credible and verifiable as a sales agent with your online reputation, their are some creative ways to become the market leader in your niche offline. With that being said, here are the top three ways to get traffic to your personal brand in front of your community.
Local events. Many areas of Florida have niche neighborhoods that hold their own family friendly events on holidays, weekends and summer time. From lunch truck nights to Fourth of July Block parties, getting your face in front of many people will be so much easier when you can narrow down these niche neighborhoods. In central Florida for instants, Lake Nona, Avalon Park, and celebration all have neighborhood scared to ward fun filled events for all ages. These are phenomenal examples of to set up a vendor tents and establish a presence within your niche neighborhood. Many of the people who come to these events are out of town family members of the residents who are looking to possibly move down to Florida, so take advantage of this opportunity! Raffles, prize giveaways, and gift cards or an especially great way to obtain email addresses and contact information of passersby.
Local colleges. While this may not be to secure buyers and sellers, college campuses are a great place to get your team brand out there with the younger crowd and also recruit new agents.This is just as important as prospecting for buyers and sellers, since a growing team should be the next step in a Realtor’s career. Millenials and new graduates will be seeking employment right out of college, and with entrepreneur lifestyle on the rise, bringing on hungry agents is easy with the campus recruiting, especially if you are a younger agent yourself operating a team.
Homes & Land Magazine: this featured property listings circulation delivers free issues to all major tourist spots, grocery stores, and public places throughout the United States. For the snow bunnies who come to visit from up north looking for homes, this will be one of the best offline resources that any agent can take advantage of.
Take advantage of these offline methods of generating more business, but remember: your personal brand will always redirect to your online presence. Use these methods as another way to drive traffic to your brand online.