As a sales agent you have one job only, get clients. The more client you have the more listings you get, the more clients you have the more buyers you get. And the more listings and buyers you get the more money you make! Below are my top 4 client acquisition must haves.
1) Leads capture site - Easy Agent Pro is what I suggest. Easy agent pro is an easy to use lead capture website. It’s not a generic site that comes with your company it’s a personal site that helps you find yourself as individual while capturing leaves at the same time. Easy Agent Pro is optimized for the real estate industry through apps, automated text messages, and Facebook marketing. I strongly suggest any real estate agent in the industry use easy agent pro. For their leads capture site.
2) Zillow Premier Agent - this goes without saying, but Zillow premier agent can increase your potential client base very quickly. While it’s not cheap, the fastest and easiest way to fill up your pipeline is with Zillow. With Zillow, conversion are really straightforward: the more you invest in your market share, the more prospects will calling you because you’re being seen in your desired zip code. Check out our article on Zillow and other lead generation platforms. 👉 https://open.spotify.com/episode/0AGiADtd4vEkEmajj0JeUY
3) Facebook ads - not as many people have tapped into this but Facebook is a great place to capture buyers and sellers. With Facebook having over 2 Billion users the potential to gain clients here is endless. The awesome thing about Facebook ads is, if done properly, you can gain leads just as quickly as Zillow at a fraction of the cost. If you are new in the industry and want to try something that is more cost effective, Facebook is the way to go.
4) Plus leads - when you’re trying to load up on those listings, plus leads is the number one source for expired and FSBO leads. Plus leads sends an email to you daily of all the expired listings in your area. This email includes address, phone numbers, email address if they have one and all the necessary tools you need to contact these people. You can build a great database of clients through listings, and can essentially market to those people bringing you both short term and long term clients.
That wraps the client acquisition must haves. Your job as a real estate agent is to do one thing: acquire clients! And the 4 platforms mentioned above are outstanding resources to grow your client base.